“This is your time on the planet. Your actions matter. Your voice matters. Your opinion matters.”
HEllo
I’m Lucy and I created Big Small Good because I’m passionate about working with change makers - those organisations or businesses who want to create positive social and environmental change.
Just over four years ago I started working with Nasreen Sheikh, an inspirational human rights activist and founder of The Empowerment Collective (a social business in Nepal – check them out). This opened my eyes and motivated me to focus on protecting the wellbeing of people and planet.
My background
I followed the B Corp framework while setting up Big Small Good and in November 2021 became a certified B Corp. To further my knowledge I have also studied ‘Business Sustainability Management’ and ‘Sustainable Marketing, Media and Creative at Cambridge Institute for Sustainability Leadership (CISL).
Prior to this I spent over 15+ years in global marketing organisations as a Social Media Strategy & Marketing Manager. I’ve worked with senior stakeholders, across a wide range of brands, numerous regions and languages, to develop and manage integrated content and social marketing strategies, and develop award nominated campaigns. Brands include InterContinental Hotels, Holiday Inn, IHG Rewards Club, Hotel Indigo, voco Hotels and more.
I’ve also set up Lean In networks and supported development through mentorship with Aspire, Cherie Blair Foundation for Women and The Princes Trust.
Personally, I’m a mum of two (11 yr old boy and 17 yr old girl) so I know time is precious :) I love getting outside, the beaches in Bude or New Forest woodlands are my happy places. Travel has always been a passion but so has hanging out with friends - preferably in a sunny pub garden!
testimonials
“We are extremely lucky to have Lucy leading our Business Declares social media and comms. Lucy is generously donating her time in line with her passion for addressing the climate and societal emergencies we face. Her role includes both strategic advice and practical support for campaign, content and communication planning.
Lucy is an excellent listener, works well in teams and under pressure with our terribly short deadlines! She has her own clarity of thought and is very skillful and kind in her personal interactions.
Overall she is a total star bringing some brilliant positive pro-active yet calm energy to our group alongside incredibly professional social media and communications acumen.”
Samantha Cooper | Director - Business Declares
“I have worked with Lucy for two years now. She helped me understand our three brands and helped us to develop strategic plans. Since then our mission has been very clear for all the three brands and we are now able to reach more and more people without confusing the audience.
When you work with Lucy she connects with you on a one on one basis and in my case she actually visited Nepal to understand everything and helped us develop a very powerful marketing plan.
I encourage small businesses and large businesses to work with Lucy, she will change your business life.”
Nasreen Sheikh | Founder - Empowerment Collective
“Lucy's clear thinking and pragmatic approach was hugely refreshing.
As a business director at one of the agencies Lucy led the relationship with for IHG, it was always good to know that at both strategic and tactical level we would have clear direction.
Always the most fun catch up of the month as well!”
Barney Worfolk-Smith | Founder - Megadog
"It's been a pleasure to work with Lucy. As someone that knows about the BCorp community and is going through the process herself, Lucy understands the purpose and impact beyond what we do. It's not just about the trips that we offer, it's everything else that goes on behind the scenes that reflects who we are and why we do what we do. Lucy has helped us go even deeper with this and communicate these values to our community."
Brad Frankel - Co Founder - Flooglebinder